Are you able to have difficult conversations with your customers? Honesty means that you are prepared to deal with issues in a practical and straightforward way. https://foxleigh.net/wp-content/uploads/2022/01/20211201_1928251.mp4 ...
Trading Value is not giving away value, it is creating the right feelings so that the other party can agree to a deal. There is real skill in knowing what and when and how to trade value in order to secure a deal at the best terms possible....
How to Make Your Sales Meetings Better than Coffee Time is Precious and Limited When you work in sales, whatever the products or services that you are selling, you always need time from potential customers in order to progress your deals and close. Even if you are...
How to Make Customers Feel Important Great Reviews Generate Referrals & Growth I saw some research recently from a client who had spoken to their customers about the relationship they have with their account manager. The results were staggering – 38% of...
How to Land Messages with Your Buyers Are You Communicating with the Cat or the Owner? When selling cat food the customer is the cat. They are the one who needs to get all the benefits, the goodness, the health and the nutrition. But the marketing of cat food involves...
How to Coordinate with Challenging Buyers Create Your Niche Retailers have never been under more pressure. That pressure translates into pressure on suppliers to support them, but what do retailers really want? How can you help them and help yourself at the same time?...
Here are my highlights from the conversation with Shireen. Some simple, yet powerful tools to embed change across the team. She is an adviser to professional services businesses and uses a variety of strategies to embed change. An essential listen for people wondering how they […]
How do you ensure changes happen? How do you make your team accountable for what they do each day? That is what I discussed with Shireen Hilal. She is an adviser to professional services businesses and uses a variety of strategies to embed change. An […]
Difficult conversations are not just 1:1. Often businesses need to make changes that will affect many employees. In this episode I share my highlights from the conversation with Joe Perry and his lessons from working with trade unions and influencing change. I share tips that […]
